
Clean
- NO refined sugar, maida
- NO artificial flavours, colours
- NO preservatives, chemicals, toxins
Nutri-dense
-Highest delivery of nutrients
-Scientific nutrients
-Completing daily nutri quota


Honest
-100% batch tested
-250+ tests done
Goodness Promise
-Sustainable packaging
-Sustainable ingredients

About the Founders
The founders are friends from IIM Lucknow and now moms to young kids. They together bring 30 years of experience in FMCG, DTC brand and marketing.

Nikita Tamta
A Sales & Marketing professional with 15 years of experience with Procter & Gamble, GSK Consumer Healthcare and Mondelez. Passionate about building brands, she wants to build TruVitals to be a solution for all parents looking for clean & nutri-dense solutions for their kids! She completed her MBA from IIM Lucknow (2005-2007).
Nikita loves traveling and reading in her free time

Rashi Sethia
Rashi is a P&L business leader with 15 years of experience working across organizations like Procter & Gamble, Coty, Hopscotch (DTC kids brands). She has worked across geographies ( India, Middle East, Europe ) and beauty/lifestyles/categories. In the last 5 years, she has become well versed with the startup ecosystem in India. She completed her MBA from IIM Lucknow ( 2005-07).
Rashi is an avid Indian classical music and dance student and loves painting in spare time.